I have two
Zazzle stores and a Cafepress store so part of the motivation for creating Tee
Bar was to show off some of my own work.
The other reason
is that Zazzle and Cafepress, both have affiliate programs, which means that if
you follow any of the links on this blog and purchase an item, I get paid a percentage
from the sale and so it made sense to post other designer’s work.
I also think
there is a lot of pretty ordinary stuff on these sites and I thought a blog
like Tee Bar could filter some of it out - I will not post designs which I
think are sub-standard and I won’t even post designs that I just don’t like.
But here’s
the thing, one of these companies recently made some changes to the way that
royalties and affiliate earnings are calculated and in the process, they have
inadvertently encouraged more.....um.... substandard designs.
Here’s how it
works;
I might spend
several hours or days creating a design which I upload to the site and then I set the
royalty or mark-up percentage which is added to the base price of the product.
I take into
account how long I’ve worked on it and set the mark-up accordingly - it’s
usually between 15% and 30% - with simpler designs set at 15% and the more time
intensive stuff at 30% - anything over that and the product becomes way too
expensive.
Anyway, I
found out the other day that, one of these companies will no longer promote
products with a mark-up over 15% and quite a few people have either left the
site or changed how and what they design.
What I’m saying
is that, as designers, we face a bit of a stark choice, we can design for a 15%
mark-up - not put a lot of effort in and add even more sub standard work to these
sites but have it promoted for free, or we can spend more time and creative
energy, ask for what we think our design is worth and not be promoted - and consequently
not sell as much.
It seems that
some other blogs and affiliate/aggregator sites are doing the same thing -
choosing to promote cheaper product, when they could and probably should be
promoting great product and design.
I have decided
not follow them - I post my designs and other’s because I like them - not
because they’re cheaper and more likely to sell.
Hopefully you
like them too.
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